Hi There!

I'm Amy-Lee, a business & marketing expert, professional photographer, and mentor with over two decades of experience helping entrepreneurs scale their businesses.

My background spans business strategy, leadership, marketing, financial planning, graphic design, and photography, and I’ve built a proven track record of growing businesses, coaching ambitious entrepreneurs, and founding Mission Beautiful Australia.

But let’s be real—I didn’t start with success. I built everything from the ground up, navigating challenges along the way. Now, I get to live life on my terms while helping others do the same.

A few fun facts about me:
📺 I love a good true crime documentary
✍️ Writing fuels my creativity
🐶 My two blue Staffies & Toy poodle are my loyal sidekicks

When the pandemic reshaped industries, I pivoted from photography to coaching—and found my true passion in teaching others how to achieve real, sustainable success using my proven strategies. Seeing my students transform their businesses and lives is why I do what I do.

Can’t wait to connect and help you on your journey! 🚀 Let’s build something incredible together.