Boost your Instagram Stories’ visibility with these five proven tactics.

Did you know that more than 500 million users view Instagram stories every single day? For these story viewers, your content can be a powerful tool in building your brand!

Start with what you have

Often, boosting story views can be a challenge. How do you draw focus to your account and get people interested in the content you share? This may feel especially daunting when you consider that Instagram story viewers only have 24 hours to check out your content before it disappears.

Don’t panic. At HGM Co, we’ve tried all the tips, tricks, and social media hacks. We know what it takes to get more Insta story viewers and even improve story-derived conversions, regardless of your industry or niche.

Ready to get started? Here are our top 5 methods to drive better Instagram story traffic and engagement results than ever before!

1. Stick to a Story Schedule

No matter which social media platform you’re focusing on, a consistent posting schedule can work wonders for brand recognition and reputation. Instagram stories are no exception! A good social calendar is your greatest investment.

According to the Head of Instagram Adam Mosseri, most businesses see the best results when they share a minimum of two stories per day. However, this doesn’t have to be prescriptive. You don’t want to overload your audience, after all.

The right schedule for your Instagram stories is likely to vary based on who you are as a brand and the audience you’re targeting. 

Plus, you need to be realistic about your resourcing and how much time you can dedicate to showing up on Instagram Stories each week.

By creating and sticking to a clear Instagram story schedule, you can curate a sense of predictability so that people know what to expect from your brand’s social media page.

If you can’t commit to daily Instagram posting, try sharing regular story content three or four times a week, at least while you’re getting started.

This will keep you top of mind for consumers without placing too much extra burden on your or your content creation team.

2. Keep Your Stories Content Dynamic & Diverse

There are so many things you can share as part of an Instagram story! This diversity, coupled with the scope for both curated and informal stories, is what makes the medium so popular.

Give your Instagram story viewers a glimpse behind the scenes of your content creation process or the day-to-day of your business. Answer questions, host giveaways, and share your products and sale events. These components can act as incentives, introducing your story viewer list to the latest deal first.

The beauty of stories is that they don’t have to be complicated. Even recording a quick clip chatting to the camera can help you humanise your brand and keep people interested in your Instagram profile. A mix of fun and serious story posts will provide opportunities for you to capture the attention of all kinds of users.

Remember, Instagram stories are, in many ways, more flexible than in-feed posts and Reels. A diverse suite of content styles can help maintain the element of surprise and broaden your content’s appeal. This can also be a chance to experiment with what works best for your brand’s unique needs.

Curious about how to boost your engagement on Stories? Use HGM Free Content ideas to develop a Stories content strategy that draws on three to five unique content pillars. Test and experiment with the delivery of your Stories, from text-only to piece-to-camera videos, to see what format is the most effective for your brand.

3. Make the Most of Engagement Tools

Instagram stories provide many opportunities for enhancing engagement, which can play a critical role in driving attention to your brand and boosting overall social media success.

When crafting Instagram stories, don’t be afraid to try out various engagement tools and interactive stickers.

Add a poll, a slider, or a question sticker. Engage your followers with a quiz, or post a link to your website. If you have an Instagram business account, you may even be able to make your stories shoppable!

Better yet, some Instagram story stickers can help you capture important information about your audience! You can host polls and Q&A sessions that allow you to respond to customer concerns or clarify your consumer persona.

Wondering how to encourage Instagram followers and users to interact with your content? Use your Instagram story to start a conversation you know people will want to join! Use the comments and messages you receive as a basis for ongoing community building.

🔥 Hot tip: Add at least one clickable, interactive sticker to every Stories series you create. By giving your audience easy ways to engage with your content, you’ll send all the right signals to the Instagram algorithm that your content is engaging and worth prioritising in the Stories feed.

4. Prioritise Raw, Candid and Authentic Stories Content

The beauty of Instagram Stories is this: you don’t have to worry about curating a sleek, polished aesthetic. In fact, Stories is where you can pull back the curtain on your business and show a more raw, candid side of your company.

Treat your Instagram story viewers like friends, and look for ways to build meaningful relationships. Communicate honestly and authentically with the viewer, and don’t be afraid to occasionally post stories that show how you fix things that go wrong.

In practical terms, this could look like:

• Showing the ‘unglamorous’ side of running your business (e.g. giving your audience access to the inner workings of your team packing orders)
• Building in public and explaining how you troubleshoot the problems you’re facing as a business owner
• Filming ‘storytime’ style content that explores a challenge you’ve had to overcome in business

In many ways, stories are like video calls or messages. Make them count by highlighting your personality and offering your community the right to reply via DMs or comments. Allow your story viewers to feel like they’re valued as part of your brand community by getting to know you on a deeper level.