When it comes to starting a blog, many people will tell you to find your passion and write about what you know. While this is excellent advice, it isn't enough if you want to be successful and make money online. The key to creating a successful blog, and making money from it is finding a profitable niche. Finding the right niche to base your blog on is an essential part of building a blog that is often overlooked. Here are the top four tips for finding the perfect niche for your blog so you can start to make money online.

Pick a Subject You Like Talking About

Starting a blog is an incredibly fun and exciting process. Unfortunately, most people tend to give up after just a couple of months because they've lost interest. This is why it is incredibly essential to pick a niche for your blog that you not only like to talk about but that you like to learn about as well. This could be a hobby you love, your work, or the new house you just bought. You don’t have to be an expert, but you do need to choose a subject that you enjoy talking about.

Complete Market Research

Before you choose a niche for your blog, you need to make sure that there is a big enough market for the topics you want to write about and that you'll be able to make a profit. You can do this with little market research. You can start your search with Google Trends.

Type your topic into the search bar to see if it has any interest and the monthly search volume for the term. The graph will show you whether or not the topic is stable. If it shows the topic’s interest as declining, you might want to move on to another niche.

Pick a Smaller Niche

Search for your topic on Google to see how much competition there is for the niche. If there are a lot of results returned, you may want to consider a smaller niche that doesn't have as much competition. You can scroll to the bottom of the search results to see other related search terms that you could choose. Pick one of the keywords and analyze it with Google Ads Keyword Planner to find the low-competition keywords that you can target. 

Drill Down into your Niche

Once you can find the right niche for your blog, you can start to write high-quality content that helps you stand out from the crowd. Keep these three tips in mind as you try to find the perfect niche for your blog.

Tip #1 – Browse Through Reddit
Reddit is a popular forum online for thousands of topics. You can find communities built around every conceivable subject from entrepreneurship to dog training to jokes. Using Reddit to find a niche is easy. You can click on the "Random" button and browse through the page that you land on and find communities that you might not otherwise know about.

Tip #2 – Use Google Trends

If you need help determining your blog niche, you can use Google Trends to see what people are currently searching for. Plus, Google provides users with tools that allow them to compare different keywords and provides the geographic location where the search volume for a topic is higher. This information can help you find your target audience.

Tip #3 – Utilise Social Media

Another way to find a niche for your blog is through your social media networks. You can use Pinterest to see what people are pinning the most and look at other people’s boards to find new untapped markets. You can use Facebook groups to find different topics and communities. Since you’re probably already on your social media accounts daily, why not tap and use them to their fullest potential.

Tip #4 – Consider the Time of the Year

You should be aware of the season, holidays, and traditions to provide you with ideas for different niches. For example, during the holidays, the market becomes flooded with Christmas-related items; however, items for Hanukkah and Kwanzaa aren't as plentiful during this time. This gives you the perfect opportunity to change your target, limit your competition, and niche down.

Tip #5 – Ask the Right Questions

When it comes to finding a niche, you have to ask yourself the right questions. Think about how you can use your experiences and knowledge to add value to your target audience's life. Think about your accomplishments and unique abilities to help you determine your niche. Once you figure this out, you can pour your personality into making the highest quality content for your niche.

If you need to find a niche for your blog, use these five tips to help you get started. Once you determine your niche, don't hold back; put all you have into creating high-quality content for your audience and begin to earn a living online.