Unlock Your Purpose: 3 Steps to Discover Your 'Why'”

When you first started your business, you might have been thinking:

• "I can't wait to get away from this awful job."
• "I just want to be home with my kids."
• "This dead-end job is going nowhere."
• "I'm tired of working crazy hours and holidays."
• "I know I'm worth more than they're paying me."

These and many other thoughts go through the minds of every would be business owner, and are often the driving force behind that final, "I quit."

But while they're great for lighting a fire and inspiring you to take a scary jump into business ownership, they may not be so fabulous at motivating you to grow and improve.

They may not inspire you to increase your skills, raise your rates, be brave and authentic in your marketing, or help you find the courage to hire a new coach or launch a brand-new program.

So, to find the inspiration to make your business thrive, you need to identify the real reason behind what you do.

Exploring Possibilities: A Passionate Adventure!

"Passion-based" is a phrase that has gained a massive following in recent years and seems to be the holy grail of entrepreneurial adventures.

And for business owners with a true passion for their field, it can be a strong motivator.

Some business owners are passionate about a subject, spending all their waking hours learning about the topic.

Some are passionate about a market and would do anything to help their ideal client achieve their goals.

Whichever type of passion-based business owner you are, learning to harness that passion will help take your business to the next level.

But, it's important to note that passion alone may not be enough to sustain your business in the long run.

Money Matters: Unravelling Financial Whys

Maybe you want to retire at 40 to travel the world or send your kids to an elite private school. Maybe you love fast cars and dream of driving a brand-new Ferrari.

Whatever your big dream, you knew you'd never make it while putting in time at the day job. While everyone seems to go on and on about those passion-based dreams, the truth is there's nothing wrong with wanting financial

Money is a necessary tool.

We need it, and the more we have, the easier life is. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it.

So, if you're motivated by financial reasons, think about what you can do to increase your income.

Consider new products or services you can offer, or how you can better market your existing offerings.

Always remember to stay true to yourself and your values.

Why Give? - Exploring Philanthropy

Plenty of online business owners go into business so they can have more to give. You've no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad.

Others use the time freedom they've built into their business to volunteer with local hospitals, animal shelters, and children's organisations.

If you have a heart for a cause, a philanthropic why might be the driving force that takes your business to the next level.

Consider partnering with an organisation that aligns with your values or finding ways to give back through your business.

To find your own why, consider your biggest dreams. If money were no object, what would you be doing?

What causes or issues are close to your heart?

How can you use your business to make a positive impact in the world?

By answering these questions, you can find the inspiration and motivation to take your business to the next level.